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nV News Home Page

Interview - Andrew Han of eVGA

Questioned By: Jonathan Martini

April 17, 2001

The Reason

Mike and Brian have been adding a little something extra in their past couple reviews; interviews with company executives or public relations staff. Interviews are a great way of surpassing the performance aspect of the video card market and get to know the people who make it tick, as well as the inner-workings of the company delivering these high tech commodities.

I've had the pleasure of examining three different card from eVGA based on variations of the GeForce2 Chip (MX & Ultra). Each has card has surpassed my expectation of what a relatively unknown company (a year ago) could accomplish when working together to provide an excellent high-quality product at prices lower than most of the competition.

Background Info

eVGA is making quite a name for itself as of late. It's a relatively new graphics card company looking to provide the consumer with the best possible product at the best possible price. Although you might find cards retailing for less, one must recognize that eVGA is now a certified NVIDIA Select Solution Provider which guarantees that all products meet the strict requirements necessary for building quality NVIDIA components.

Another step eVGA is taking to ensure it's customer's are content with their purchase is that they guarantee their GeForce2 MX based card come equipped with 5.5ns RAM which is above the required NVIDIA spec of 6ns, thus allowing to increase the memory bandwidth by running the RAM stable at higher speeds.

eVGA's commitment to deliver tier-1 caliber products while not skimping on any details is becoming more evident with each product. They're definitely heading on the right track to become one of the big boys in the consortium of companies building NVIDIA-based cards.

The Interview

nV News: How long have you been involved in the computer industry?

Andrew: Ever since the glory days of The Western Digital/Paradise Corp. and the first VGA specs, to subsequent formation of eVGA.com, with its challenges and rewards, I venture to say that I have been in the thick of it for 14 years.

 

nV News: Can you give us an overview of eVGA? What makes eVGA tick?

Andrew: eVGA.com was founded on the core belief that we could not just do it better, but also take the concept of the VGA industry and make into something different, something grand. So we prompted our internal industry analysts to provided us with the shortcomings this sector have experienced as a community, and based on that information, the eVGA management developed an ongoing business model that addressed these issues with focus on eVGA's main business partner, our customers. What makes us tick...well, let's just say that when we gauge the market share we have now versus what we had just a year ago...tick, tick, tick... 

 

nV News: The list of NVIDIA add-on card manufacturers is long and filled with established companies such as Asus, Creative Labs, Elsa, Hercules, and Leadtek. How will eVGA be able to survive against these heavy hitters? 

Andrew: WE ARE DIFFERENT. When our "competition" is standing in the parking lot yelling at each other for attention, eVGA is batting up on the diamond. Actually, it's simple...we decided long ago to differentiate or message and our product to make sense on levels that end user cares about, you know... quality assurance, customer support, ease of use and of course a set of patent pending utilities that nobody else have. We don't survive, we conquer!

 

nV News: What are your thoughts on NVIDIA's GeForce chipsets in general? Do you feel that gamers are better off today with a graphics processing unit that can accelerate transform and lighting (T&L)?

Andrew: nVidia makes an extremely impressive chipset, this is already on the record. As a company, they are much more dedicated to pushing technology than many others - more product value less hype, with the result being powerful graphics chips into the mainstream much faster than would otherwise happen. As far as where this leaves gamers, in regards to Hardware T&L, of course they are in a better position than they were before. Hardware T&L (as it exists prior to the GeForce3) may not mean that much to people with 1.2GHz Athlons and the like, but to the average gamer out there it brought life into their computer and the games they play. It took some doing and a major dollop of engineering genius but I don't think that there were too many arguments with the results. 


nV News: Do you believe another company could come out of nowhere to revolutionize 3d graphics and take away NVIDIA's speed crown?

Andrew: The 3D Graphics community is a very tight knit group of people; and for somebody to come in under the radar with a ground-braking technological concept so original that it would displace the current market leaders and claim that position is not very realistic. Could it happen? Sure…but it would extremely difficult.

 

nV News: What are your thoughts on the Kyro II?

Andrew: There is some work left to do there, but still a pretty good attempt.

 

nV News: What are your thoughts on the NVIDIA acquisition of 3dfx?

Andrew: Well, let’s get the facts straight. NVIDIA did not acquire 3dfx - but rather 3dfx's technology and asset portfolio - a big difference, and ultimately a pivotal factor in that transaction, property - yes, legacy - no. From a practical point of view, it was a great move on behalf on NVIDIA's management team, it ended all the squabble and added substance to NVIDIA's patent collection. We applaud NVIDIA in the execution of that strategy.

 

nV News: Now that NVIDIA has acquired 3dfx who will push NVIDIA to continue to innovate? Game developers, Microsoft, ATi, Matrox, Sony, Intel?

Andrew: Until everybody in this segment stops to competing for market share, NVIDIA and eVGA.com will continue to be innovative. With a very aggressive product schedule and performance goals beyond anything ever attempted before, I believe our customers will be very satisfied with the level of sophistication that our product line maintains.

Page 2: The GeForce3

 
Last Updated on April 17, 2001

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