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View Full Version : 8800GT might get a 6 layer PCB to reduce costs


andy_nv
12-30-07, 05:12 PM
Nvidia recently contacted its graphics card partners asking them to reduce the number PCB board layers used in GeForce 8800 GT-based graphics cards from ten to six in order to reduce manufacturing costs and so lower the card's ASP (average selling price) in the market. The redesign would allow the Nvidia cards to compete in terms of pricing with AMD's Radeon HD 3800 series products, according to sources at graphics card makers.

Although the Radeon HD 3800 series was launched three weeks later than the GeForce 8800 GT, Radeon 3800 demand has started to pick up, bringing the market shares of Nvidia and AMD from 90% and 10%, originally, to 70% and 30%.

If the PCB layers are reduced from ten to six, graphics card makers are expected to save more than US$10 for each card, which would allow the Nvidia products to go into price competition with those of AMD.

Despite the cost benefits, some graphics card makers are unhappy with Nvidia's suggestion, pointing out that the chip maker is in effect asking them to do the job of improving the price/performance ratio of its products, while preserving its own profit margins.

Nvidia responded in saying that the redesign is only a suggestion which it believes is the best solution to meet the current market conditions. Card makers will not be forced to implement the change, the company stressed.
link (http://www.digitimes.com/mobos/a20071228PD207.html)

Umm, fewer layers, does it spell more heat ?
As for ATI gaining market share with the HD3800 series, I'm tempted to blame it on G92 supply rather than price (due to manufacturing costs).

edit: Not to mention low supply driving prices up.

Lenin
12-30-07, 05:19 PM
link (http://www.digitimes.com/mobos/a20071228PD207.html)

Umm, fewer layers, does it spell more heat ?
As for ATI gaining market share with the HD3800 series, I'm tempted to blame it on G92 supply rather than price.
Probably - the supply for the gt is really pitifully low. I got said that it was really difficult to get my gt, and at a half-way decent price at that :eek2:
Supply for the g92-gts isn't quite as bad, but then it's a good bit more expensive for only little more performance :bleh:

It's not a nice trait from nVidia to shove all the costs onto its partners while hoarding the profit gained from this all for itself :thumbdwn:

andy_nv
12-30-07, 05:25 PM
Well, at least it's not mandatory, still a bad move the way they put it.

PushyGalore
12-30-07, 09:57 PM
I don't see the big deal unless they're talking about really cutting costs (quality suffers), because the Gigabyte/Galaxy 6-layer OC's fine. The bigger problem is now that we have the 8800GS on the way to fill the $150-200 area, is the $220-300 segment the GT's permanent residence?

ViN86
12-30-07, 10:52 PM
my GT wasnt too hard to get.

Lenin
12-31-07, 12:53 PM
my GT wasnt too hard to get.
If you're willing to spend $300, it's not hard to get indeed.
If you want a more decent price, like ~$250, it's a lot harder to get already.
Since the new gts is starting to become avaiable for $300, paying that much for a gt would be stupid.

stncttr908
12-31-07, 01:13 PM
If it increases stock while not sacrificing reliability I don't see the problem.

Lenin
12-31-07, 01:23 PM
If it increases stock while not sacrificing reliability I don't see the problem.
I seriously doubt that it will increase stock, as it's not the pcbs that are low in supply.
I'd rather say it's the amount of gpus which is held artificially low by nVidia.

stncttr908
12-31-07, 01:29 PM
You're probably right.

NVIDIA - the De Beers of the GPU world.