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evox
05-14-08, 01:56 PM
MTV is taking shots at EA?

Speaking to CasualGaming.biz, Salmi said that MTV had a “huge advantage” over companies such as EA, Midway, Take Two and Activision because it had secure relationships with advertisers familiar with the medium – many of whom work with MTV in other fields.

MTV Networks owns leading casual portals such as Shockwave.com – a free-to-play database of casual games that contains in-game advertising from the likes of Paramount and Nokia.

http://www.casualgaming.biz/news/27449/MTV-EA-could-struggle-to-monetise-casual