View Full Version : MTV: EA could struggle with casual gaming market

05-14-08, 12:56 PM
MTV is taking shots at EA?

Speaking to CasualGaming.biz, Salmi said that MTV had a “huge advantage” over companies such as EA, Midway, Take Two and Activision because it had secure relationships with advertisers familiar with the medium – many of whom work with MTV in other fields.

MTV Networks owns leading casual portals such as Shockwave.com – a free-to-play database of casual games that contains in-game advertising from the likes of Paramount and Nokia.