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View Full Version : NVIDIA Acquires Rayscale, Raytracing Start-up


nekrosoft13
05-22-08, 11:03 PM
Word from sunny Santa Clara-based NVIDIA Corp, is that the graphics giant has moved in on an acquisition of Utah-based RayScale, a 10 year-old start-up and productization of development work from few key people at the University of Utah. RayScale currently has a product available for Autodesk Maya, dubbed LightNow. Lightnow apparently offers interactive feedback with physically-based raytracing techniques, in combination with high quality batch rendering. One of the advantages of physical-based rendering is that it automatically calculates raytraced shadowing from all available light sources.



Raytraced image - courtesy RayScale

Rayscale is currently in the beta phase of their first product release with support for the following features:

Lambert, Phong, PhongE, Blinn, and Anisotropic materials
Maya lights
Fully responsive ray traced rendering window that updates to changes in the Maya model's geometry or materials
Integration with Maya Rendering window
Simple ray tracing
Global illumination
HDR rendering
Environment mapping
This new acquisition, from NVIDIA's perspective, certainly underscores the importance of raytracing technology in conjunction with standard rasterization techniques. Previously NVIDIA was a bit cool on the topic of raytracing, with some NVIDIA execs pointing out its shortcomings in rendering speed, referring to it only as complementary in certain scenarios. Today however, it seems that raytracing has indeed moved more squarely in to NVIDIA's radar scope, perhaps to assist in the battle on their own turf that Intel is promising to wage with a vengeance in the months ahead.

http://www.hothardware.com/News/NVIDIA_Acquires_Rayscale_Raytracing_Startup/

SH64
05-22-08, 11:28 PM
Hmm this further proof my believes!
http://www.nvnews.net/vbulletin/showpost.php?p=1661541&postcount=7

CaptNKILL
05-22-08, 11:32 PM
Very interesting. :)

I'm not convinced that Ray Tracing would be worth it any time soon (next 4 or 5 years) but in the future it could be a good option.

MUYA
05-23-08, 12:05 AM
Ray - tracing cannot be ignored both NV and ATi know it. Rasterization can onky go so far to provide "photo realism". A combination approach of ray tracing and rasterization may be more of a compromise for the short term, I mean 4-5 years but, ultimately ray tracing will be the way

crainger
05-23-08, 12:09 AM
Hmm this further proof my believes!
http://www.nvnews.net/vbulletin/showpost.php?p=1661541&postcount=7

I think they would have acquired it a lot earlier if they planned to do something with it in the near future.

rhink
05-23-08, 12:30 AM
Keep in mind there's more to nvidia's business than games.

crainger
05-23-08, 12:43 AM
Keep in mind there's more to nvidia's business than games.

NO! We R teh moast imprtant to them. dey ow us their lifelyhoods!

SH64
05-23-08, 01:37 AM
NO! We R teh moast imprtant to them. dey ow us their lifelyhoods!
Yeah! Raytracing R Us!

K007
05-23-08, 05:02 AM
All your Raytracing belong 2 us

crainger
05-23-08, 06:57 AM
ARE belong to us. ARE!

K007
05-23-08, 07:42 AM
yea...

raytracing boobs...