View Full Version : AMD: EVGA wanted to sell ATI cards
Heinz68
08-03-08, 08:19 AM
If true probably good decision by AMD to stick with the loyal partners.
What do you think?
Author: Richard Swinburne
Published: 2nd August 2008 at bit-tech.net (http://www.bit-tech.net/news/2008/08/02/evga-wanted-to-sell-ati-card/1)
Desperate times call for desperate measures, and it seems that one of Nvidia's key partners went and asked AMD if it needed help shifting a few more Radeon cards. It seems Nvidia's squeeze on its 20+ partners has been just too much for EVGA and it went to see what other options were available.
AMD's top brass casually told us yesterday that "[it] only needs eight partners" and that it doesn't want to damage the loyalty between them and itself after they've stuck by AMD through rough (HD 2900 XT) and the smooth (HD 4000-series).
Recently AMD has taken on Gainward Palit... no, wait, Gainward, as another partner but this was a strategic move for specific regions only.
AMD considers its world-wide coverage already sufficient and further saturating the market with yet another "sticker on generic product" doesn't do anyone any favours - with this sentiment we completely agree.
(Very) Unofficially, AMD said the only Nvidia partner it would want to work with was BFG in the States, but it couldn't see that happening either. Well, it all depends on how much profit margin Nvidia lets its board makers have in the future, otherwise they might see AMD or Intel's Larrabee become an attractive (or inevitable for survival) option.
Redeemed
08-03-08, 11:34 AM
Hmm...
If they had yet another board partner, that means they'd have to produce even more units. I can understand why they turned this offer down. Whether it was smart or not- no body can know with 100% certainty how this would have turned out. But as is they might be worried about not being able to meet the demand for their current cards. Adding yet another partner would further pinch them to produce quite possibly beyond their ability.
They were more than likely trying not to bite off more than they could chew. I'd assume this a wise choice over all.
Airbrushkid
08-03-08, 01:12 PM
You really think that jaKUp can really tell you the truth if he actually knows. If thats going to happen it is decided by the higher ups and not told to the people below until it has been done.
You really think that jaKUp can really tell you the truth if he actually knows. If thats going to happen it is decided by the higher ups and not told to the people below until it has been done.
Of course i was kidding ... i'm 100% sure he wont comment on that even if he knew it. business is business ;)
I would have loved to been here when Jakup put a 9800pro in his PC, what a sight to behold. (lee)
If card A is Nvidia, and Card B is ATI, and both offer roughly the same performance for roughly the same price, I'm getting the Nvidia card because of EVGA. If true, stupid STUPID move on the part of AMd/ATI.
However, this article seems like BS to me. First, they claim to have turned down EVGA because they don't want more partners, but then they claim to want BFG?
Oh my how the tables have turned. I think they made the right move.
If card A is Nvidia, and Card B is ATI, and both offer roughly the same performance for roughly the same price, I'm getting the Nvidia card because of EVGA. If true, stupid STUPID move on the part of AMd/ATI.
However, this article seems like BS to me. First, they claim to have turned down EVGA because they don't want more partners, but then they claim to want BFG?
BFG must be covering an area ATI feel they don't have enough suppliers in. EVGA obviously isn't.
NoWayDude
08-03-08, 07:44 PM
BFG must be covering an area ATI feel they don't have enough suppliers in. EVGA obviously isn't.
Like what?
If there was a specific vendor that only sells cards in a specific part of the world, i could understand, but to my knowledge they both sell products everywhere
Besides, there is a large number of ATI users that would jump at the chance of buying EVGA cards with ATI logo on them, as long as all is equal on the deals they do with NVidia
If that article is true, then bad decision by ATI
EVGA ATI Cards
Step-Up
Lifetime Warranty
Nice OC Versions
Good RMA
:wonder:
CaptNKILL
08-03-08, 08:00 PM
They said they didn't want to ruin relations with their other board partners who have been loyal to them for a very long time. If they went with EVGA, everyone would buy EVGA and their other partners would lose a ton of sales. Its possible that some of their partners would actually lose enough sales to either shut down or change their focus from ATI cards to other other products.
If ATI ever had problems with EVGA (since they've never dealt with them before as far as I know) they would probably be screwed because most of their other partners would be pissed or out of business.
EVGA is huge right now.
BFG is nowhere near as large and they are sold in several huge stores (bestbuy, compusa, frys, tiger direct...even walmart), so they would get more exposure for ATI cards without taking over the entire ATI card market.
Heinz68
08-03-08, 09:08 PM
Most time people buy the best priced product at least I try to do it. First I decide what to buy and than shop for the best price. I wonder, maybe it is the reason I never did buy any EVGA Graphic card yet.
For some people the EVGA "Step-up Program" mighty be good option but seldom any step opportunity do exist in 90 days.
I upgraded the present system 4 times with graphic cards, two from NVIDIA and two from ATI and in both cases the NVIDIA cards were from BFG. Since I didn't have any favored partner, I guess at the time BFG must have fulfilled my criteria better.
Anyway if AMD made the decision based on partners loyalty I guess it was a good choice.
You really think that jaKUp can really tell you the truth if he actually knows. If thats going to happen it is decided by the higher ups and not told to the people below until it has been done.
I dont think jakup would say it isnt true if he was not allowed to by managment or Joe Darwin himself.
EVGATech_JacobF
There is no truth to this at all. Completely false
His post
http://www.evga.com/forums/fb.asp?m=489539
EVGA Asked AMD to sell Radeon Cards
http://evga.com/forums/tm.asp?m=488986
.
Heinz68
08-04-08, 03:51 AM
Well it's a rumor so the chances are it might not be true on the other hand if true I don't think EVGA is going to be in any hurry to announce they were denied.
EVGA is in the business to make money seeing how well the ATI 4000 series are moving I would not be surprised if they like to get piece off the action.
EVGA decided to refund some off the early buyers off the 200 series, probably not too happy about it since NVIDIA did not get involved.
The initial pricing by the NVIDIA was such a big marketing mistake that some people should be fired over it.
EVGA decided to refund some off the early buyers off the 200 series, probably not too happy about it since NVIDIA did not get involved.
You're mistaken. NV offered this rebate through several of their bigger partners. At the very least, BFG and XFX were offering the same rebates. None of these companies could have afforded to do this without NV's help, as their profit margins would have been completely eliminated, and then some.
Heinz68
08-04-08, 09:25 PM
You're mistaken. NV offered this rebate through several of their bigger partners. At the very least, BFG and XFX were offering the same rebates. None of these companies could have afforded to do this without NV's help, as their profit margins would have been completely eliminated, and then some.
I was fully aware about the rebates by BBG and XFX but the subject in this tread is EVGA, so no mistake there. After all I posted the XFX rebate which was announced first. 'FlashFreeze' did also post the same info at the same minute as I did, therefore the threads were merged, you can check it out here (http://www.nvnews.net/vbulletin/showthread.php?t=116332).
I was not aware the "NV offered this rebate through several of their bigger partners", and if yes why not through every partner? Anyway if true and it was NVIDIA offering the refund than sorry, I was mistaken.
PS
I was trying too Google this NVIDIA refund without any luck.
So the questions are: Do you have any source link about this? If not, is it just assumption on your part or is it some inside info that you can't disclose.
I was fully aware about the rebates by BBG and XFX but the subject in this tread is EVGA, so no mistake there. After all I posted the XFX rebate which was announced first. 'FlashFreeze' did also post the same info at the same minute as I did, therefore the threads were merged, you can check it out here.
Oh, I wasn't saying you were mistaken about this. I was saying you were mistaken about NV not stepping in to help, and I simply used the "other partners" as a frame of reference.
I was not aware the "NV offered this rebate through several of their bigger partners", and if yes why not through every partner? Anyway if true and it was NVIDIA offering the refund than sorry, I was mistaken.
No need to apologize, we're human. I've made a ton of errors, and you can expect more on my part. I would assume that the reason NV offered this rebate through their VIP partners is simply because, with all the rumored defections to ATI, they needed to shore up as much loyalty as they could. As for the lesser partners, they already sold lesser volume, and already sell ATI products. NV could care less about them.
PS
I was trying too Google this NVIDIA refund without any luck.
So the questions are: Do you have any source link about this? If not, is it just assumption on your part or is it some inside info that you can't disclose.
It's not assumptions, as it was available when these rebates came out, I just cannot remember the source. I just know it was credible, and not some random moron on the internet, like me :) Besides, if EVGA and the other companies had paid this rebate out of pocket, that would have killed their profits. Do you think they'd all do this at the same time, or that any of them would still be NV exclusive if they had to pay for this? Many retailers get price protection if the manufacturer drops the retail price AFTER selling to the store. What we're seeing here is fairly similar. NV had to drop the prices to compete. In order to not draw the ire of early adopters, they offered a rebate through their vendors.
I could have sworn originally that some smaller vendors offered it as well, which lead me to believe that the smaller vendors not offering it, merely pocketed the rebates. But THAT is assumption on my part.
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