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View Full Version : Philips Announces First 21:9 "Cinematic" LCD TV


nekrosoft13
01-16-09, 01:13 PM
Philips announced the world's first cinema-proportioned LCD technology, which boasts a 56" screen shaped in the 21:9 aspect ratio, so movies in the 2.39:1 format completely fill the screen - exactly as you experience at the cinema.

The new LCD TV promises to deliver "a genuine Cinematic Viewing Experience" to movie lovers in their own home.

Films fill a cinema screen. The images reach right out to the very limits of the screen and of our peripheral vision, enveloping us so completely in the action that we actively 'feel' along with the characters in front of us. This cannot be achieved on a conventional 16:9 widescreen TV at home without moving to a 'letterbox' view or losing the full scope of the original shot.

Philips Cinema 21:9 technology promises to solve these issues. In addition, the new LCD TV features Philips' Ambilight technology - accurately matching on-screen content to extend the picture beyond the confines of the screen.

Using advanced formatting technology, regular 16:9 content from sources such as TV broadcasts and games consoles is also adapted to fill the 21:9 screen.





Des Power, Senior Vice President Marketing Television, Philips Consumer Lifestyle, commented: "With our unique Cinema 21:9 we have developed a television which takes you as close to the experience that you enjoy at the cinema as you can get without buying a ticket. We believe that to really become absorbed in watching a film at home consumers are looking for a real cinematic viewing experience, so we have launched the world's first cinema-proportioned TV screen perfectly complemented by our immersive Ambilight technology."

He added, "Philips new Cinema 21:9 takes enjoying movies at home to an entirely new level, the advantages over a traditional 16:9 ratio screen in side by side comparisons are truly striking."

Philips has not provided detailed product specifications of pricing details for the new Cinema 21:9 LCD TV, which will be available in spring 2009.

http://www.cdrinfo.com/images/uploaded/Philips_Cinema_219_LCDTV_1.jpg

http://www.cdrinfo.com/Sections/News/Details.aspx?NewsId=24699

Roliath
01-16-09, 03:21 PM
Man that tv looks BALLER! I WANT IT!

LordJuanlo
01-16-09, 04:33 PM
I would use three of them with a Matrox TripleHead, now that's a true widescreen experience!

ViN86
01-16-09, 05:17 PM
good idea. too bad 4:3 images will look like total ****.

Bman212121
01-16-09, 05:36 PM
good idea. too bad 4:3 images will look like total ****.

Turn off stretch. Fixed.

@Nekro: Would definitely be sweet, the only problem is finding anamorphic material to view on it.

nekrosoft13
01-16-09, 05:48 PM
true, they should stick to one widescreen format

4:3 and 16:9 that all there should be.

CaptNKILL
01-16-09, 05:52 PM
true, they should stick to one widescreen format

4:3 and 16:9 that all there should be.

I agree.

This is getting a little ridiculous.

5:4, 4:3, 16:9, 16:10 and now 21:9?

ViN86
01-17-09, 08:52 PM
Turn off stretch. Fixed.

@Nekro: Would definitely be sweet, the only problem is finding anamorphic material to view on it.

LOL

then you have black bars and you end up using 70% of the screen. :lol:

Bman212121
01-17-09, 11:46 PM
LOL

then you have black bars and you end up using 70% of the screen. :lol:

Actually what it really needs is dual tuners. You can probably get 2 fullscreen shows on there pretty decently. :D

Toss3
01-18-09, 02:08 AM
good idea. too bad 4:3 images will look like total ****.

I don't think this TV is aimed for the market who still watch 4:3 material. ;) This is great for those of us who watch a lot of movies(I'd still rather use a projector with an anamorphic lens - could I afford one :o)! Gonna suck for gaming though! :D

Hope they're gonna fit it with a decent scaler otherwise this is going to suck(pixels aren't going to be mapped 1:1 with the screen).

Zelda_fan
01-18-09, 03:30 AM
If you want a cinematic experience just get a projector.

Toss3
01-18-09, 03:36 AM
If you want a cinematic experience just get a projector.

Yup projectors FTW! I have an Optoma hd800x(not really equal to the hd803 sold in the US), a 92 inch screen, a decent sound setup and the cinematic feeling is simply amazing! :)

lightman
01-20-09, 05:12 PM
Gorgeous...