PDA

View Full Version : Microsoft to Open Retail Stores


nekrosoft13
02-13-09, 12:09 AM
Microsoft Appoints David Porter as Corporate Vice President of Retail Stores
Twenty-seven-year retail veteran will focus on transforming the PC and device-buying experience for retail consumers and developing and rolling out new Microsoft-branded stores.
REDMOND, Wash. — Feb. 12, 2009 — Microsoft Corp. today announced that David Porter will join the company as corporate vice president of Retail Stores. He will lead Microsoft’s efforts to create a better PC and Microsoft retail purchase experience for consumers worldwide through the development and opening of the company’s own retail stores. Porter will report to Microsoft Chief Operating Officer Kevin Turner. He is joining Microsoft from DreamWorks Animation SKG, where he was head of worldwide product distribution.



“I am delighted to welcome David to Microsoft,” Turner said. “This is an exciting time with our strong lineup of upcoming product releases including Windows 7 and new releases of Windows Live and Windows Mobile. We’re also working hard to transform the PC and Microsoft buying experience at retail by improving the articulation and demonstration of the Microsoft innovation and value proposition so that it’s clear, simple and straightforward for consumers everywhere. David’s unique and diverse background, coupled with his deep retail roots and distribution understanding, will be an invaluable asset in this long-term effort.”

“There are tremendous opportunities ahead for Microsoft to create a world-class shopping experience for our customers,” Porter said. “I am excited about helping consumers make more informed decisions about their PC and software purchases, and we’ll share learnings from our stores with our existing retail and OEM partners that are critical to our success.”

Defining the time frame, locations and specifics for planned Microsoft-branded retail stores will be Porter’s first order of business. The purpose of opening these stores is to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.

Porter, whose new role and focus will complement the work Microsoft is already doing with its retail partners, will work in close partnership with leaders of existing retail programs in Microsoft’s Entertainment & Devices Division.

Before joining DreamWorks Animation in 2007, Porter spent 25 years at Wal-Mart Stores Inc. in roles of increasing responsibility and seniority in store operations, merchandising and information technology. In his last role at Wal-Mart, Porter was vice president and general merchandise manager of Entertainment, where he served as a strategic point of influence throughout the Wal-Mart business.

Porter’s first day at Microsoft will be Feb. 16, 2009.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

http://www.microsoft.com/presspass/press/2009/feb09/02-12CVPRetailStoresPR.mspx

Mr Bigman
02-13-09, 12:12 AM
WOW!!.

How much will stuff cost in these stores?

methimpikehoses
02-13-09, 01:32 AM
More than you can afford. You can watch jAkUp buy things through the window.

six_storm
02-13-09, 06:33 AM
Why?

bacon12
02-13-09, 09:28 AM
Why?

Because Apple?

pkirby11
02-13-09, 09:42 AM
Why?

Why not?

six_storm
02-13-09, 11:14 AM
Because Apple?

I guess what I'm thinking is how is their store going to be different from Best Buy? All they will have is OEM machines, PC software and maybe some technical support. Sound familiar? So why bother?

Redeemed
02-13-09, 11:29 AM
I guess what I'm thinking is how is their store going to be different from Best Buy? All they will have is OEM machines, PC software and maybe some technical support. Sound familiar? So why bother?

Why bother? Think economics. This will create jobs, which can help the economy. How in the world is this a bad thing? :lol:

I'm all for it. :)

bacon12
02-13-09, 11:37 AM
I guess what I'm thinking is how is their store going to be different from Best Buy? All they will have is OEM machines, PC software and maybe some technical support. Sound familiar? So why bother?

No Geek Squad. :p

But seriously some people want to go into a store and physically touch the machines. Having someone there from MS to explain sw features would be a plus. I also think they are trying to build a mac like culture maybe?

Medion
02-13-09, 12:14 PM
They have a demo store at their offices, and I think it was posted here before. It looked pretty cool.

nekrosoft13
02-13-09, 06:11 PM
Why bother? Think economics. This will create jobs, which can help the economy. How in the world is this a bad thing? :lol:

I'm all for it. :)

very good point

six_storm
02-13-09, 07:23 PM
Why bother? Think economics. This will create jobs, which can help the economy. How in the world is this a bad thing? :lol:

I'm all for it. :)

Creating jobs is def a good point. Other than that, I just see this as copying what Apple and/or Best Buy has already done. But that's cool, they have the money to do these kinds of things so more power to them. :D

K007
02-13-09, 09:20 PM
this will open some jobs yea?

XP_GUN
02-13-09, 09:49 PM
And you know theirs going to be some Apple punk going into the store and cause havoc if this comes true.

six_storm
02-13-09, 09:57 PM
And you know theirs going to be some Apple punk going into the store and cause havoc if this comes true.

lol. Yeah, I'd LOVE to see a MS and Apple store side by side. :rofl

Bman212121
02-13-09, 11:05 PM
Defining the time frame, locations and specifics for planned Microsoft-branded retail stores will be Porter’s first order of business. The purpose of opening these stores is to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.


Hopefully the store would be balanced between PR and actual support. I really don't like going into a store where the guy behind the counter is trying to sell you all of this crap that you don't need and you know more about their products than they do.

That's where I'm thinking MS might be able to gain an edge over a place like Best Buy. Rather than just hiring random people to provide their "in depth" knowledge they would be a lot more successful if they use people who actually work for MS and work with their products.

Reminds me of the guy we just had out for our printer support. He's a higher up so he can talk sales, but it just comes across so drab to a bunch of techs. He came out to show us the features of their trouble ticket system and how to use it. :rofl

mullet
02-13-09, 11:59 PM
No Geek Squad. :p

But seriously some people want to go into a store and physically touch the machines. Having someone there from MS to explain sw features would be a plus. I also think they are trying to build a mac like culture maybe?

It's called the Nerd Herders.