ATI DirectX 11 cards in 7 weeks

[Heinz68]

ATI to launch DirectX 11 GPUs in seven weeks
7/22/2009 by: Theo Valich at BRIGHT SIDE OF NEWS (http://www.brightsideofnews.com/news/2009/7/22/ati-to-launch-directx-11-gpus-in-seven-weeks.aspx)

For the past week and a half, we've been hearing rumors citing various dates for the launch of AMD's DirectX 11 graphics cards… ranging from GDC in China to newly invented delays that would push the launch window in to November.

However, all of these rumors are false, given that AMD has firmed its "Cinema 3.0/DirectX 11" launch. As tradition goes, the North American launch will happen in seven weeks in San Francisco on a very special place indeed - but we're not at liberty to say where the event will take place. All we can say is that it will be someplace that neither Intel nor nVidia would even remember.
http://img198.imageshack.us/img198/786/amdatidirectx11.jpg (http://img198.imageshack.us/i/amdatidirectx11.jpg/)
ATI will catapult not one, but rather a complete DirectX 11 line-up into the orbit, ranging from $50 to the high end parts in their respective three-figure pricing brackets. Just like the Radeon 4000 series, consisting out of 4400, 4500, 4600, 4700 and 4800 parts, the new Radeon series will consist out of entry-level [Hemlock], mainstream [Cedar, Redwood], performance [Juniper] and high-end part [Cypress]. When it comes to codenames, you'll notice that all of these parts have codenames from plants, with some belonging into the same family [Cedar, Juniper, Redwood] Note that not all of these parts will be launched on the same day. Some parts might have to wait until Holiday season to get them in OEM-level numbers, but all in all - this is the strongest line-up ATI had in years. We might even dare to say strongest line-up ever from any GPU manufacturer.

According to information we have at hand, initial rumors about the names and specs proved true - these parts bring DirectX 11 compliancy from top to the bottom, and if you want to play upcoming DirectX 11 games [so far, there are six confirmed DX11 titles launching this year] in a budget less than $500, you have no other choice but to go ATI.

If there is X2 card I might get one.

EDIT
The article was edited (same link). No more pictures and code names, this happened after Charlie (http://www.semiaccurate.com/2009/07/27/plagiarism-rampant-it-journalism/) accused Theo Valich about plagiarism. Apparently Theo copied the code names from theINQUIRER Sylvie Barak (http://www.theinquirer.net/inquirer/news/1468991/amd-evergreen-codenames-revealed) and she had them wrong or made a mistake.

[CaptNKILL]

Great news. :)

Hopefully nvidia will have an answer to this soon after.

[josiahsuarez]

wow, that's awesome that they're introducing mid-range/low-end parts at (or near) the same time as the high-end. still I think I will wait to see what Nvidia has in the way of DX11 parts before I buy. this news seems to be roughly in line with the rumors that Nvidia will be 1-2 months behind ATI this generation.

[slaWter]

I don't think nV will release a lineup like that, top to bottom. But as long as they release a damn fine top card, that's ok :D

[K007]

no weed?

[LydianKnight]

no weed?

nope, I smoked it all ¬¬

[Heinz68]

Anybody who likes to smoke get the entry level card. With the Cypres High-End cards there wont be any need to smoke anything. :)

[Toss3]

Another 7 weeks with my 8800GTS. ;) I just hope they don't pull a stunt like nvidia did, being the only one with dx11 cards, and overprice their cards like hell.

[josiahsuarez]

http://www.xbitlabs.com/news/video/display/20090722155600_ATI_Expects_DirectX_11_Graphics_Lin eup_to_Ramp_Up_Fast.html
ATI Expects DirectX 11 Graphics Lineup to Ramp Up Fast.

ATI Projects Mobile DirectX 11 Graphics Chips in the First Half of 2011

ATI, graphics business unit of Advanced Micro Devices, confirmed that it is on-track to launch its first lineup of DirectX 11 graphics processing units (GPUs) “in the back half of the year” and that the product family will ramp up very quickly in the channel market. In addition, AMD promised DirectX 11 graphics chips for mobile computers to arrive in the first half of 2010.

“What I do expect to be an opportunity for AMD in the second half of the year is our introduction of DirectX 11-compatible products, in effect, a new product stack. We expect to be out ahead of our competition and we think that it will have a positive effect on our mix and hence our ASPs in the back half of the year,” said Dirk Meyer, chief executive officer of Advanced Micro Devices.

ATI demonstrated its first DirectX 11 graphics processors at Computex Taipei 2009 in early June, however, it did not outline any actual timeframes for introduction. This time the company revealed several important things: there will be a lineup of DX11-compatible products unveiled this year, ATI’s graphics cards partners will ramp up production of appropriate graphics cards quickly and that mobile DirectX 11-class solutions will be available in the first half of 2010.

“I expect that to be a very quick ramp in the desktop AIB channel, as we refer to it, and expect DirectX 11 to start to showing up in notebooks more like in the first half of next year,” said Mr. Meyer.

If AMD’s ATI unit really manages to be the first company to announce DirectX 11 GPUs, it will be able to enjoy rather high profit margins due to the lack of competition from Nvidia Corp. or Intel Corp.

“The new DirectX 11 stack I referenced will be in 40nm, and clearly that will give us an opportunity to kind of regain the high ground even more substantially and hence improve our mix in ASP and hence margins,” the head of AMD claimed.

There are unofficial reports over the Internet that ATI may release its chip known under “RV870” and “Evergreen” code-names in September or October. However, there are also claims that ATI Radeon HD 5000-series is only due in November.

[Muppet]

God how I love competition.

[pakotlar]

God how I love competition.

I smell another R300, or something close.

[pakotlar]

If there is X2 card I might get one.

Of course there will be. Hopefully this time it will use a shared framebuffer and no AFR.

[pakotlar]

Great news. :)

Hopefully nvidia will have an answer to this soon after.

I don't think that'll happen until 4 months after, provided ATI is hitting October release, unless we're getting a paper launch. Nvidia may counter with a mid-range part, but even so, I don't see how it would be anything other than a cost saving measure. There's little space for a faster than GTX285 chip, unless they are making a larger ASIC. 40nm is tapped out as it is, so they won't be getting volume on that until their big release.

[pakotlar]

I don't think nV will release a lineup like that, top to bottom. But as long as they release a damn fine top card, that's ok :D

When they release their top card they will have, at the very least a mid range part. The rest of their lineup will be demarcated by previous gen mid to mid-high end cards. The 285 will be discontinued, but will stay in channel for some time. They'll rebrand Gtx 260 and 275 cards to suit their new lineup. Then, @ 6mo's well see low-end 40nm Dx11 parts released. GTX 260 and 275 will be discontinued at that point. Reason being that 285 is the most expensive part they have in their lineup to produce, from a yield and cost/chip standpoint. That's my speculation. nVidia is spinning out DX10.1 low-end parts now, so those may be all we get for the low end for a while. They have far too broad and messy a product range right now. My guess is we'll get DX 10.1 at the lowest end, DX10 (GTX 260 and/or 275) at mid-low, DX11 at mid, and DX11 at high end. Eventually everything will be respun on the 40nm process, and at some point the featureset will be squared away. But we're not going to get dx11 at the lower-end parts until they have easy ability to fill capacity at mid-range dx11.

[Heinz68]

The OP article was edited by Theo Valich. The article has no longer the Evergreen codes pictures also the text has some changes.

Read the comments (http://www.brightsideofnews.com/news/2009/7/22/ati-to-launch-directx-11-gpus-in-seven-weeks.aspx) at the bottom of the article.

This all happened after Charlie from SemiAccurate (http://www.semiaccurate.com/2009/07/27/when-caught-dont-destroy-evidence/) accused Leo of plagiarism and destroying the evidence.

[hell_of_doom227]

No matter how fast new ATI card is i can't buy it cause i absolutely hate CCC ****. This time around it will be wise to wait for Nvidia solution and compare those two.

[Heinz68]

No matter how fast new ATI card is i can't buy it cause i absolutely hate CCC ****. This time around it will be wise to wait for Nvidia solution and compare those two.
You hate ATI period. After about zillion negative post about ATI everybody should know that. How would you know about ATI CCC since you never had one in the last few years.

I might wait for the NVIDIA DX11 card to compare for a month or two but many rumors suggest the waiting period might be much longer.

Your ONLY OPTION is to wait for the NVIDIA cards since you wont buy anything else so I guess your advise to wait is for the others. For you even the GTX 280 for $650.00 was gift from heaven. For some of us buying a graphic card has nothing to do with religion.

Lastly, is this thread about ATI CCC or did anybody in this thread said how great it is?

[KasuCode]

I love my 4870x2s. ive had no problems they both work great and I can play anything ive tired without issue. Ill be picking some new high end ATI cards up as soon as I see em on newegg.

[hell_of_doom227]

You hate ATI period. After about zillion negative post about ATI everybody should know that. How would you know about ATI CCC since you never had one in the last few years.

I might wait for the NVIDIA DX11 card to compare for a month or two but many rumors suggest the waiting period might be much longer.

Your ONLY OPTION is to wait for the NVIDIA cards since you wont buy anything else so I guess your advise to wait is for the others. For you even the GTX 280 for $650.00 was gift from heaven. For some of us buying a graphic card has nothing to do with religion.

Lastly, is this thread about ATI CCC or did anybody in this thread said how great it is?

I deal with CCC on daily basis, luckily not on my system. I don't hate ATI. It just happened that Nvidia delivered better products for the past 2 years. We will see what are they going to bring this time around. SLI works better then Crossfire, and SLI is almost must have in my book. Don't think AMD is any different. They will have DX11 card and it will cost $5xx. With Nvidia i got money back, so i didn't lose anything. We shall see AMD this time around.

[Muppet]

I will wait for both camps to release there hardware before making my decision. It is great to have such competition.

[Heinz68]

I deal with CCC on daily basis, luckily not on my system. I don't hate ATI. It just happened that Nvidia delivered better products for the past 2 years. We will see what are they going to bring this time around. SLI works better then Crossfire, and SLI is almost must have in my book. Don't think AMD is any different. They will have DX11 card and it will cost $5xx. With Nvidia i got money back, so i didn't lose anything. We shall see AMD this time around.

hell_of_doom227 as usual you're full of it. So you're dealing with the CCC on daily basis playing games with Crossfire? Otherwise there is not much need to use the CCC at all.
When do you find time to play games on your SLI system? Last time I do remember you said that you have some experience with the ATI card since your brother has it and it takes 10 min for the CCC to open, which off course was complete baloney like MANY other ATI bashing post you made. If you forgot about them I can remind you that even on this very friendly NVIDIA forum you got couple warnings to stop the constant ATI bashing.
I believe you hate ATI so much that if your brother did buy it, he would be brother no more.

The ATI 4000 series were sure more than competitive with the NVIDIA offering even more so with the GTX 280 you bought. So I don't know what last 2 years you're talking about.

Anyway for you it doesn't matter what the ATI DX11 cards will cost or how they will perform. You will only buy NVIDIA even if it cost double.
I guess you forgot what you said "No matter how fast new ATI card is i can't buy it cause i absolutely hate CCC ****."

Nothing wrong if somebody likes to buy ONLY NVIDIA product but why they can't be just happy about it and need to constantly bash the ATI products some other people decided to buy and are happy with.

Plus as I said before this thread is not about CCC except for your very strange ATI bashing needs.

[slaWter]

hell_of_doom227 as usual you're full of it. So you're dealing with the CCC on daily basis playing games with Crossfire? Otherwise there is not much need to use the CCC at all.


Why would you need CCC for Crossfire? Last time I checked, ATI didn't have user modifiable profiles :p
For other stuff like AA, AF... CCC is also important for single GPU solutions.

[Xion X2]

Plus as I said before this thread is not about CCC except for your very strange ATI bashing needs.

I'm no fan of Doom's by any means, but trying to disjoin an ATI graphics card from its control panel is ridiculously stupid, in my opinion. If you buy the card, you'll have to deal with CCC if you're on Vista (since last time I checked, ATI Tray Tools had an unsigned driver.) So it obviously should be a consideration/discussion point if someone is looking to buy ATI.

I've used both and can honestly say that CCC is lacking compared to Nvidia's CP. Not as user friendly in terms of profile creation and modification. At the same time, it's not "*$&@" like Doom says it is. It's decent.. just not as intuitive.

[Heinz68]

Nobody is dis joining anything so how can that be "ridiculously stupid"? The point is still the same this thread is not about CCC and if I remember right nobody even said how great the CCC is.

Provided the rumor is right, this is in fact good news thread about ATI which very few people at this forum have hard time to deal with. In my opinion very strange, since when ATI is competitive it is also good news for them.

Every time there might be a ANY good news about ATI I wonder how long it will take before some ATI basher jumps in with the of subject how ATI software SUCKS. Or in some cases even claiming the ATI drivers are now the worst one in last five years, I sure don't have the same experience.

The other fact is, hell_of_doom227 HATES the CCC big time, very strange since he doesn't have or is using one. I do use CCC and the drivers and don't have such problems neither do I remember you had such big problems with the CCC when you was using one.

Good example of him not using the CCC is his previous statement that it takes 10 minutes to load the CCC, right there ATI performed some BIG miracle getting him to open the CCC so fast without even having one. :)

[Bman212121]

When I was reading this I couldn't help but think of paper launch. They will talk about the entire lineup all at once but there is no way they'll have them ready to go this year. Let's hope they can get the high end part out in good numbers at least, that way people can upgrade. :)