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11-14-10, 12:10 PM
The world's biggest digital distribution platform for games is under attack by UK retailers. MCV understands that key retailers will drop titles that integrate the popular Steam service as fears mount that the service has a ‚??monopoly‚?? on the download market. Insiders say Steam, run by US studio Valve, serves a massive 80 per cent of the PC download sector. And retailers preparing their own rival platforms don‚??t want that share to grow any more.

Some of the biggest PC games ‚?? such as Call of Duty and Fallout ‚?? use Steam. But retailers are concerned that selling games with the tech built-in pushes users towards only buying games via Valve going forward. At least two major retailers will demand that publishers remove Steam from their games ‚?? or they will not sell them in any form.
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‚??If we have a digital service, then I don‚??t want to start selling a rival in-store,‚?? said the digital boss at one of the biggest UK games retailers. ‚??Publishers are creating a monster *‚?? we are telling suppliers to stop using Steam in their games.‚??

Read the entire article in MCV (http://www.mcvuk.com/news/41746/Retail-threatens-Steam-ban).


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