View Full Version : Google Earth Hits the Open Road with Audi and NVIDIA

04-20-11, 08:00 PM
It was my first time at the IAC building in New York‚??a bold architectural icon. It was a fitting location for Audi‚??s debut of the A7‚??a stunning design icon itself. We are particularly excited about the A7 (http://models.audiusa.com/a7) unveiling because it‚??s the first model to sport Audi Connect. As part of Audi‚??s NVIDIA-powered MMI navigation system, Audi Connect features the world‚??s first live Google Earth navigation in a production car, which will be available early May. Partnering with T-Mobile (http://newsroom.t-mobile.com/articles/audi-names-t-mobile-wireless-carrier-audi-connect-us), Audi connects the A7 to a 4G network , making the car a truly mobile hotspot.

Audi‚??s impressive nav system integrates 4 layers of graphics and information for an intuitive, more informative user experience.¬* It‚??s quite the technical feat. First there is the navigation info, showing streets, landmarks, highways, turn-by-turn directions, that we‚??ve come to expect. Second, Audi layers on photo realistic Google Earth images, live. Third, they show traffic information, layering red/yellow/green visual indications of real-time traffic conditions. And fourth, are points of interest like gas stations, parking, ATMs, etc. Pfew. It‚??s a lot of to deliver in a car nav system. And Audi makes it look easy.

http://blogs.nvidia.com/wp-content/uploads/2011/04/AudiA7-300x217.jpg (http://blogs.nvidia.com/wp-content/uploads/2011/04/AudiA7.jpg)

All this valuable graphics-intensive information is elegantly presented, so drivers can just glance at the high resolution 8‚?? display, and immediately get a clear picture of context. We call this ‚??Glance-Ability.‚??¬*¬*¬*

The art of taking technology and making it look simple is something we revere and hold dear here at NVIDIA. And Audi demonstrates this masterfully, yet again.

http://feeds.feedburner.com/~ff/nvidiablog?d=yIl2AUoC8zA (http://feeds.feedburner.com/~ff/nvidiablog?a=7M0ux7oDGtM:7ceuot7qTQE:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/nvidiablog?i=7M0ux7oDGtM:7ceuot7qTQE:V_sGLiPBpWU (http://feeds.feedburner.com/~ff/nvidiablog?a=7M0ux7oDGtM:7ceuot7qTQE:V_sGLiPBpWU)

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