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06-12-12, 10:10 PM
http://cdn.arstechnica.net/wp-content/uploads/2012/06/21573076_30e7785f4a_z1.jpg You're not always easy to track, but political campaigns find that any leads are useful in targeting voters.
Vicki & Chuck Rogers (http://www.flickr.com/photos/two-wrongs/21573076/)


Microsoft and Yahoo are selling political campaigns the ability to target voters online with tailored ads using names, ZIP codes, and other registration information that users provide when they sign up for free e-mail and other services.

The Web giants provide users no notification that their information is being used for political targeting.

In one sense, campaigns are doing a more sophisticated version of what they've always done through the post office‚??sending political fliers to selected households. But the Internet allows for more subtle targeting. It relies not on e-mail but on advertisements that surfers may not realize have been customized for them.

Read more (http://arstechnica.com/tech-policy/2012/06/how-microsoft-and-yahoo-are-selling-politicians-access-to-you/) | Comments (http://arstechnica.com/tech-policy/2012/06/how-microsoft-and-yahoo-are-selling-politicians-access-to-you/?comments=1#comments-bar)



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