View Full Version : Steve Jobs on programming, craftsmanship, software, and the Web

07-08-12, 01:10 AM
http://cdn.arstechnica.net/wp-content/uploads/2012/07/jobs_interview_still_edit.jpg Jobs considers the impact his ouster from Apple had on his feelings in 1985. "I hired the wrong guy. [John Sculley] destroyed everything I spent 10 years working for."

In 1995, Steve Jobs gave a rare interview to Robert Cringely for a PBS special called¬*Triumph of the Nerds to talk about the genesis of the personal computer. Most of the hour-long interview had been cut down to a few minutes to use for the three-part special, and the original master tape was thought to have been lost after production. Shortly after Jobs' death in October 2011, however, director Paul Sen found a VHS copy of the entire interview in his garage. Cringely and Sen worked to clean up the footage and presented "The Lost Interview" in a handful of art house theaters across the country. Magnolia Pictures eventually¬*picked up the remastered footage for wider release (http://www.magpictures.com/stevejobsthelostinterview/), and made it available via iTunes and Amazon Video on Demand this week.

During the interview, Jobs was "at his charismatic best‚??witty, outspoken, visionary," according to Cringely. Jobs certainly wasn't afraid to pull any punches, blaming Apple's poor performance in the mid-'90s on then-CEO John Sculley's mismanagement, the mediocrity of computing on Microsoft's lack of taste, and a glut of poorly designed consumer gadgets on companies overrun by "sales and marketing people."

To place the interview in context, it was taken about a year or so before Apple bought NeXT for its NextStep operating system, which became the basis for Mac OS X and later iOS. The acquisition also brought its estranged co-founder back to lead the company from near-bankruptcy to soaring profits and market share, with Apple becoming a leader in portable music players, notebook computers, smartphones, and tablets.

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