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View Full Version : Are You Reading This, Amazon? Fab.com's Secret Retail Sauce


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07-17-12, 06:40 PM
In a little over a year,?Fab has pivoted from being a social network for gay men to the online destination for 4.5 million design fanatics. In just 11 months, they've sold?over 1 million products -- that's 2.6 per minute. Bradford Shellhammer, Fab's co-founder and Chief Creative Officer, attributes the success to having great products. But stocking great products doesn't always ensure escape velocity, so we asked Shellhammer to tell us exactly what makes a product "Fabworthy"?http://feeds.feedburner.com/~r/wired/index/~4/KDA-Pm_i19E

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