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09-25-12, 01:00 PM
Your modest cable box may soon serve as a game console that can stream high-end game content running on powerful remote servers. That's according to a Bloomberg report (http://www.bloomberg.com/news/2012-09-25/xbox-challenged-as-cable-plots-to-make-consoles-obsolete.html) that says AT&T, Verizon, Time Warner Cable, Comcast, and Cox Communications are all in talks to bring streaming game technology to their subscribers.

The news agency cites unnamed sources, reporting that data streaming specialists Playcast, CiiNOW, and Agawi are being courted by the cable providers to set up game-serving technology that could begin tests as early as next year. The cable companies themselves weren't willing to officially confirm the plans, but AT&T told Bloomberg it is "exploring unique ways to offer cloud gaming services to our TV and broadband customers."

The report comes during a time of uncertainty for the future of streaming games as a concept. Major streaming game service OnLive recently went through a painful restructuring (http://arstechnica.com/gaming/2012/08/onlive-service-to-continue-as-company-transitions-to-new-form/) after failing to attract enough customers for its heavily marketed game streaming service, which required heavy investment in backend technology.

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