View Full Version : Hidden Marketing Movement: XCOM

10-04-12, 04:30 PM

Very soon now, XCOM (http://www.xcom.com/enemyunknown/entry) will launch. Much like a Skyranger emerging from an underground base it will cause people to point at it and go ‚??ooooo, that‚??s spectacular‚??, of this I am sure. But unlike a Skyranger it won‚??t fly to a petrol station, unload a group of frightened human beings and then return home hours later with an empty hold and a pilot with a lament for fallen soldiers on his lips. Or maybe he just whistles nonchalantly and says he dropped them off at a party or at a beach resort. One without lobstermen. To celebrate the impending release, here are two videos. One uses footage of the game to make it look like a different game, while the other features lead designer Jake Solomon going undercover to sell the game. That‚??s the one to watch.

(more‚?¶) (http://www.rockpapershotgun.com/2012/10/04/hidden-marketing-movement-xcom/#more-126689)

http://feeds.feedburner.com/~ff/RockPaperShotgun?d=nQ_hWtDbxek (http://feeds.feedburner.com/~ff/RockPaperShotgun?a=m8cFsBjJTJc:eOQIrKpvbLc:nQ_hWtD bxek) http://feeds.feedburner.com/~ff/RockPaperShotgun?d=yIl2AUoC8zA (http://feeds.feedburner.com/~ff/RockPaperShotgun?a=m8cFsBjJTJc:eOQIrKpvbLc:yIl2AUo C8zA)

More... (http://feedproxy.google.com/~r/RockPaperShotgun/~3/m8cFsBjJTJc/)