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View Full Version : Too little, too late: Blockbuster gives up on trying to beat Netflix


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10-05-12, 05:10 PM
http://cdn.arstechnica.net/wp-content/uploads/2012/10/356217080_c992878748_b-640x480.jpg Dish Network, Blockbuster's parent company, has given up on trying to take out Netflix or any of its video rental rivals.
jlmaral (https://secure.flickr.com/photos/jlmaral/356217080/)


Growing up, Blockbuster was the place to go to get videos. When I was a kid, we‚??d drive down to the now-shuttered big, bright corner store in Santa Monica (http://www.yelp.com/biz/blockbuster-video-santa-monica) to pick out movies to watch. Later, in college, I patronized Berkeley‚??s local indie shop Reel Video (also now defunct) on the rare occasions that I wanted to rent something (http://www.yelp.com/biz/reel-video-berkeley). But by my junior year in college (2003), I‚??along with millions of Americans‚??discovered Netflix, and happily devoured as many films as I could.

In other words, I pretty much haven‚??t thought about Blockbuster in well over a decade‚??and yet, the tenacious company is still out there. (There‚??s one just around the corner from me in Oakland!) Oh, how the mighty have fallen.

It was just a year ago that Blockbuster announced (http://arstechnica.com/gadgets/2011/09/dish-misses-out-on-opportunity-to-cash-in-on-netflix-missteps) it would be offering a mailed DVD and streaming movie service (yes, √* la Netflix) as a way to go head-to-head with the California company that has re-defined how we consume TV and movies.

Read 11 remaining paragraphs (http://arstechnica.com/business/2012/10/too-little-too-late-blockbuster-gives-up-on-trying-to-beat-netflix/) | Comments (http://arstechnica.com/business/2012/10/too-little-too-late-blockbuster-gives-up-on-trying-to-beat-netflix/?comments=1#comments-bar)



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