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01-11-13, 06:00 PM
http://blogs.nvidia.com/wp-content/uploads/2013/01/modelswebfeatured1.jpgBooth babes are a dime a dozen at CES. NVIDIA has something better going for it ‚?? a Tesla Model S and Audi S7.

The sexy sedans, parked front and center at our booth, have helped draw more than a thousand visitors an hour through our booth.

The two cars were mobbed by people clambering in and out of the cars and snapping pictures of their next-generation in-dash displays in action.

They rely on Tegra processors to power displays that control vehicle functions, multimedia playback, Google-powered GPS navigation, and more.

Take a deep dive into our automotive technology story with Danny Shapiro, NVIDIA‚??s director of automotive, in the video below.

More than a few couldn‚??t believe the displays in the two cars ‚?? which are standard equipment on each model ‚?? were real.

‚??That‚??s a prototype, right?‚?? Carey Tisler asked as he gawked at the 17-inch dashboard mounted control panel in the Model S.

Nope, another booth attendee told him, that‚??s a production vehicle.

‚??The display is just phenomenal,‚?? said Donald Jefffries, a Hollywood sales exec, as he gazed at the Model S. ‚??It‚??s like a spaceship.‚??

‚??It‚??s smooth, quick, and responsive,‚?? said Ivan Lee, who works at a microwave communications company, as he stepped out of the silver Model S after trying out its digital ****pit. ‚??Some day I want to own one.‚??

A few feet away, attendees sunk deep into the Audi‚??s luxurious leather seats. ‚??I love how the display comes out of the dash,‚?? said Scott Zipkin, a music exec, as he checked out the Audi‚??s pop up display.

‚??I could just sleep in here,‚?? said Angus Lee, who sells stuff on eBay for a living, after he cranked up the volume on the Audi‚??s sound system, kicked back, and played with the car‚??s display.



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