View Full Version : Why Ultra HD won't be taking the world by storm

01-13-13, 04:40 AM
http://cdn.arstechnica.net/wp-content/uploads/2013/01/ars_ces_2013_gallery3_15-640x426.jpg An OLED Ultra HD TV at CES.

The four-day orgy of technology-enabled consumerism that is the Consumer Electronics Show has come to a close. One of the wow-inducing technologies on display was Ultra HD??televisions that offer stunning 2160p (3840?2160) resolutions as well as 4320p, which puts us in IMAX territory. All of the major television manufacturers were showing off Ultra HD sets in hopes that consumers will ready their credit cards for an upgrade.

I think those hopes are in vain. And it's not just because Ultra HD sets are insanely expensive, although that's a significant reason. The prices on some of the TVs that were shown off were just as jaw-dropping as the specs. Assuming you had space for an 84" Ultra HD TV, you'd need to cough up $20,000 for the privilege of owning it.

There will be "value priced" Ultra HD sets, of course. Westinghouse will have a lineup of eight sets out in 2013 starting with a 50" model priced at $2,500 (http://www.twice.com/articletype/news/westinghouse-brings-value-4k-ultra-hd-tvs/104595)*and a 55" model for $3,000. That's comparable to where 1080p prices were in 2008, and they'll no doubt drop. But that low-end Ultra HD set still costs five times what a budget 50" 1080p model (http://www.amazon.com/Sceptre-X508BV-FHD-50-Inch-1080p-Glossy/dp/B008BQGPOU/ref=sr_1_1?ie=UTF8&qid=1357933984&sr=8-1&keywords=50%22+HDTV) runs at an outlet like Amazon.

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