midnightgamer
06-01-05, 10:54 AM
TAIPEI (Reuters) - ATI Technologies Inc. is seeking to expand cooperations with Microsoft Corp. after supplying the graphics chip for the next generation of its Xbox game console, said the Canadian firm's CEO on Wednesday.
"Our view is that when we enter a partnership like Xbox with Microsoft, it's not a one-shot. It's really a launch on a long-term partnership," ATI Chief Executive Dave Orton told Reuters in Taipei.
"So the opportunity is to do much more together in a range of devices, and that's what we want to do because we believe this technology is ultimately redeployable in different forms," Orton said in an interview on the sidelines of a technology seminar.
"That's what we hope ultimately Microsoft will decide," said the executive from the Markham, Ontario-based company.
Microsoft unveiled its second-generation console in May, the Xbox 360, saying it would hit store shelves in time for the 2005 holiday shopping season.
ATI has said it expects XBox 360 royalties to be similar to its deal with Nintendo's GameCube console, in a range between US$2-US$5 per console.(as opposed to nvidia getting 75-100$ per console)
Orton said personal computer graphics chips, which account for 85 percent of revenue, will still be ATI's foundation in the next several years but that would be well balanced by its cellphone graphics and digital television businesses.
"When you just look at what's going to happen in the digital TV market and the cellphone market, and ATI's position in those markets, and the investment we're making, we expect to see high double-digit growth -- 50, 70, 80 percent kind of growth rates, not just for the market itself but ATI's growth rates in those markets," he said.
"So when you do the math over the next three to four years, you're going to balance. The company starts to look much more like a PC/digital consumer company, not a PC company that's dabbling in digital consumer," Orton said.
ATI's archrival, NVidia Corp., supplied the graphics chip for the current Xbox console, but had a high-profile dispute with Microsoft over the price paid for the chips and the volume in which they were produced. The two firms settled the dispute.
NVida will power the graphics in Sony Corp's Playstation 3, the next-generation console to be launched next year.
Production of ATI's graphics chip for the Xbox 360 will be outsourced to top contract microchip maker Taiwan Semiconductor Manufacturing Co. , which also makes much of ATI's other products.
ATI's Nasdaq-listed shares are down 22 percent since the start of the year, after getting a lift from the Xbox 360 launch in May but then falling since an analyst cut the issue's rating and price target on May 17, citing weaker growth prospects.
ATI's Canadian shares have fallen 19 percent this year.
http://www.tinyurl.com/c2t85
awesome. I guess this means for Xbox III, Microsoft will use an custom ATI graphics processor of the same generation as R800 or R900 or something like that.
no doubt, Microsoft is peering down ATI's roadmap to see what they're working on.
the technologies that would ultimately go into Xbox 3 would be in the early phases of development right now. since ATI is concurrently working on at least 2 or 3 generations/families of graphics processors at any given time, I'd guess that the most distant one would form the basis of Xbox 3 graphics. or maybe what will be Xbox 3 graphics is not yet even in development. who knows. but at least it seems likely ATI and Microsoft will work on Xbox 3.
Sony and Nvidia are drawing up plans for Playstation 4 even now.
As the company revealed during E3, it's teamed up with leading PC graphics
card maker Nvidia to create a new graphics chip, called the RSX, for the
PS3.
"Our new GPU has been cocreated with Nvidia. I drew a road map for the
future together with [Nvidia president] Jen-Hsun, and the starting point of
that road map is the RSX. Many people seem to think that the PS3's GPU is an upgraded model of GPUs for the PC, but it actually has a completely
different architecture," explained Kutaragi, whose comments seemed to
indicate that the two companies might work together again on the inevitable PlayStation4.
http://www.gamespot.com/news/2005/05/24/news_6126423.html
"Our view is that when we enter a partnership like Xbox with Microsoft, it's not a one-shot. It's really a launch on a long-term partnership," ATI Chief Executive Dave Orton told Reuters in Taipei.
"So the opportunity is to do much more together in a range of devices, and that's what we want to do because we believe this technology is ultimately redeployable in different forms," Orton said in an interview on the sidelines of a technology seminar.
"That's what we hope ultimately Microsoft will decide," said the executive from the Markham, Ontario-based company.
Microsoft unveiled its second-generation console in May, the Xbox 360, saying it would hit store shelves in time for the 2005 holiday shopping season.
ATI has said it expects XBox 360 royalties to be similar to its deal with Nintendo's GameCube console, in a range between US$2-US$5 per console.(as opposed to nvidia getting 75-100$ per console)
Orton said personal computer graphics chips, which account for 85 percent of revenue, will still be ATI's foundation in the next several years but that would be well balanced by its cellphone graphics and digital television businesses.
"When you just look at what's going to happen in the digital TV market and the cellphone market, and ATI's position in those markets, and the investment we're making, we expect to see high double-digit growth -- 50, 70, 80 percent kind of growth rates, not just for the market itself but ATI's growth rates in those markets," he said.
"So when you do the math over the next three to four years, you're going to balance. The company starts to look much more like a PC/digital consumer company, not a PC company that's dabbling in digital consumer," Orton said.
ATI's archrival, NVidia Corp., supplied the graphics chip for the current Xbox console, but had a high-profile dispute with Microsoft over the price paid for the chips and the volume in which they were produced. The two firms settled the dispute.
NVida will power the graphics in Sony Corp's Playstation 3, the next-generation console to be launched next year.
Production of ATI's graphics chip for the Xbox 360 will be outsourced to top contract microchip maker Taiwan Semiconductor Manufacturing Co. , which also makes much of ATI's other products.
ATI's Nasdaq-listed shares are down 22 percent since the start of the year, after getting a lift from the Xbox 360 launch in May but then falling since an analyst cut the issue's rating and price target on May 17, citing weaker growth prospects.
ATI's Canadian shares have fallen 19 percent this year.
http://www.tinyurl.com/c2t85
awesome. I guess this means for Xbox III, Microsoft will use an custom ATI graphics processor of the same generation as R800 or R900 or something like that.
no doubt, Microsoft is peering down ATI's roadmap to see what they're working on.
the technologies that would ultimately go into Xbox 3 would be in the early phases of development right now. since ATI is concurrently working on at least 2 or 3 generations/families of graphics processors at any given time, I'd guess that the most distant one would form the basis of Xbox 3 graphics. or maybe what will be Xbox 3 graphics is not yet even in development. who knows. but at least it seems likely ATI and Microsoft will work on Xbox 3.
Sony and Nvidia are drawing up plans for Playstation 4 even now.
As the company revealed during E3, it's teamed up with leading PC graphics
card maker Nvidia to create a new graphics chip, called the RSX, for the
PS3.
"Our new GPU has been cocreated with Nvidia. I drew a road map for the
future together with [Nvidia president] Jen-Hsun, and the starting point of
that road map is the RSX. Many people seem to think that the PS3's GPU is an upgraded model of GPUs for the PC, but it actually has a completely
different architecture," explained Kutaragi, whose comments seemed to
indicate that the two companies might work together again on the inevitable PlayStation4.
http://www.gamespot.com/news/2005/05/24/news_6126423.html