Sazar
06-12-05, 08:51 PM
http://money.cnn.com/2005/06/10/commentary/column_sportsbiz/sportsbiz/index.htm?cnn=yes
I have been reading this the whole week since Miami went out to the Pistons. That ratings are low because of blah-blah-blah reason.
I put it to the media, the ESPN's and NBA.com's and others that the fault is their own.
I am fortunate enough to live in a city where the Mavs, Rockets and Spurs are all within a couple of hours driving distance and I get to watch the games. Therefore I know the players in the teams.
I also take the time to learn the teams and the players, even the role players and the benchwarmers.
The media pays far too much attention to a few "stars" like James and Kobe and co. Players like Ben Wallace, Rip Hamilton, Tim Duncan and Ginobli simply are not given teh air time that others are.
Duncan especially, while he garners all the MVP's and titles and the respect, simply is not considered very news-worthy otherwise.
He dominates the paint like few others in his position and he wills his team to win on both ends of the floor. The only other player of his calibre is Shaq, but while Shaq is more dominant inside, Duncan has a better range and is currently more atheletic.
If the NBA didn't put all its eggs in one basket these past 2 seasons (Lebron james) than perhaps more people might be interested in the product.
Its like going to the movies. Do you watch something you have never heard anything about or do you watch something you have seen ad's for, even if the ads look ridiculous?
Marketing dropped the ball and the media played upto it. And unfortunately ABC has to suffer. Them and the pistons and spurs, both good teams who deserve to be where they are.
Star-free finals, IMO, are not hurting the NBA. There are plenty of stars there. What is hurting the NBA is their own bone-headed marketing. Shoot yourself in the foot and reap the rewards.
I have been reading this the whole week since Miami went out to the Pistons. That ratings are low because of blah-blah-blah reason.
I put it to the media, the ESPN's and NBA.com's and others that the fault is their own.
I am fortunate enough to live in a city where the Mavs, Rockets and Spurs are all within a couple of hours driving distance and I get to watch the games. Therefore I know the players in the teams.
I also take the time to learn the teams and the players, even the role players and the benchwarmers.
The media pays far too much attention to a few "stars" like James and Kobe and co. Players like Ben Wallace, Rip Hamilton, Tim Duncan and Ginobli simply are not given teh air time that others are.
Duncan especially, while he garners all the MVP's and titles and the respect, simply is not considered very news-worthy otherwise.
He dominates the paint like few others in his position and he wills his team to win on both ends of the floor. The only other player of his calibre is Shaq, but while Shaq is more dominant inside, Duncan has a better range and is currently more atheletic.
If the NBA didn't put all its eggs in one basket these past 2 seasons (Lebron james) than perhaps more people might be interested in the product.
Its like going to the movies. Do you watch something you have never heard anything about or do you watch something you have seen ad's for, even if the ads look ridiculous?
Marketing dropped the ball and the media played upto it. And unfortunately ABC has to suffer. Them and the pistons and spurs, both good teams who deserve to be where they are.
Star-free finals, IMO, are not hurting the NBA. There are plenty of stars there. What is hurting the NBA is their own bone-headed marketing. Shoot yourself in the foot and reap the rewards.