ATI isn't going anywhere.

[Amoor]

Ken from ArsTechnica has obtained the truth on ATI brand disappearing.
And alas, it is. AMD is now responding to the story, saying "AMD has no plans to drop the ATi brand name or ATi's product brands. The ATi name will live on at AMD as our leading consumer brand, and so will the Radeon brand and other ATi product brands. AMD's executive management knows very well the power and value of branding, and ATi's branding is some of the most valued in the global technology industry."
http://arstechnica.com/news.ars/post/20060808-7446.html

[K007]

Thats good to hear ><

[grey_1]

Thats good to hear ><

Yes it is.

[|JuiceZ|]

freakin' rumor mills, kudos to ArsTechnica for going to the source for follow-up.

[Xion X2]

Awesome :D

[Heinz68]

Check the source at DAILY TECH (http://www.dailytech.com/article.aspx?newsid=3719) for more links underlined in the article
AMD Not Dropping ATI Brand
Sven Olsen (Blog) - August 8, 2006 4:18 PM
Another victim of the AMD rumor mill

Our good friends at Ars Technica have a small expose on the incessant vibe of AMD rumors. Although several sites have picked up the story that AMD will eliminate the ATI brand after the merger between the two companies is complete, this is quite frankly false.

The original source of the story has posted a retraction, claiming "AMD has no plans to drop the ATi brand name or ATi's product brands. The ATi name will live on at AMD as our leading consumer brand, and so will the Radeon brand and other ATi product brands. AMD's executive management knows very well the power and value of branding, and ATi's branding is some of the most valued in the global technology industry."

When the ATI-AMD merger was announced, AMD President Dirk Meyer also stated that ATI would simply become a division of AMD, and that there would be no shuffling of brands around in the immediate future.

Recently, a fever pitch of rumors surrounding AMD's "Reverse Hyper-Threading" was also dismissed when it was discovered the original source of the rumor was a poor translation of a future README file to an AMD dual-core optimization utility. Who is taking bets for the next major rumor?

It was only a rumor in the first place, yet here it was debated like it was official http://www.nvnews.net/vbulletin/showthread.php?t=74670
Yes I believe it would have been stupid to drop the ATI brand name.

[MikeC]

Check the source at DAILY TECH (http://www.dailytech.com/article.aspx?newsid=3719) for more links underlined in the article

It was only a rumor in the first place, yet here it was debated like it was official http://www.nvnews.net/vbulletin/showthread.php?t=74670
Yes I believe it would have been stupid to drop the ATI brand name.

That's how it started about AMD buying ATI, a rumor. Most people discounted it as not going to happen and guess what? It happened. We will all have to wait and see what eventually happens to the ATI brand name. :p

[-=DVS=-]

Doesn't realy matter to us how its gonna be called :rolleyes: might as well be renamed to "Delicious Muffin" :D check out my Muffin XT5000 !

[Heinz68]

That's how it started about AMD buying ATI, a rumor. Most people discounted it as not going to happen and guess what? It happened. We will all have to wait and see what eventually happens to the ATI brand name. :pYou're right except it was debated as a rumor untill it became official.