ATI goes GREEN!

[Fotis]

The new ATi emmm AMD site goes online and changes color (http://ati.amd.com/).:D

[Siskods9]

Green... weird.

So is ATi gone completely? Will the new R600 series be marketed as the AMD R600 range???

[Fotis]

I wonder if AMD asked nvidia to change their card pcb color to black so they can use green for the radeons.:D

[superklye]

Green... weird.

So is ATi gone completely? Will the new R600 series be marketed as the AMD R600 range???
No. As has been said numerous times by ATI and AMD: the names aren't changing for the foreseeable future.

You'll still be buying AMD processors and ATI video cards.

[SH64]

GREEN GREEN GREEN! :D

[Xasz]

http://biz.yahoo.com/bw/061025/20061024006371.html?.v=1

(nana2)

[LORD-eX-Bu]

I will definately be buying nvidia next round:lol:

[slaWter]

Looks weird...

[mullet]

Im sure this is just the basic setup, over time im sure there will be a nicer website. Still seems weird thought I agree.

[superbooga]

If you haven't heard by now..

A lot of people with industry information are stating that ATI is going pull out of the discrete graphics market. The R600 family will be the last high end product from ATI, afterwards they are going to focus on integrated solutions.

Notice how the website is distinctively AMD. This means one thing: AMD is in charge here. Having ATI continue to work on high end discrete products does not cater well to their business strategy.

[Daydre@m]

Well now what will we get to say?

Green Vs Green...

We have to think up of a new expression .... any suggestions ? :D

[Intel17]

If you haven't heard by now..

A lot of people with industry information are stating that ATI is going pull out of the discrete graphics market. The R600 family will be the last high end product from ATI, afterwards they are going to focus on integrated solutions.

Notice how the website is distinctively AMD. This means one thing: AMD is in charge here. Having ATI continue to work on high end discrete products does not cater well to their business strategy.

I seriously doubt that ATI will kill off their high end discreet graphics business. That would just be plain silly.

[Daydre@m]

I seriously doubt that ATI will kill off their high end discreet graphics business. That would just be plain silly.
QFT.

I know that these days they arent doing as good as they did in the Radeon 9800 days but still they have a good chunk of the market share. Look at Matrox, lol they even make cards after the sales they get so i don't we'll see ATI going anytime soon.

[superbooga]

I seriously doubt that ATI will kill off their high end discreet graphics business. That would just be plain silly.

I'm sure ATI doesn't want to. But the fact is, it's not about ATI. ATI is AMD's pawn right now. AMD wants to fight Intel with integrated CPU+GPU and will force "ATI" to exactly what it wants.

ATI execs probably feel shafted right now.

If you think there's a reason AMD (emphasize AMD, not ATI) would make high end discrete solutions after R600, please tell me. From a business logistics standpoint, there's aren't too many reasons.

[Q]

High-end discrete research helps pave the way for higher performance integrated. That and the fact that there is a very high margin on top end cards even though the market is small.

Makes sense to me. Then again, I'm a business major.

[a12ctic]

LOL ATI IS GONE NVIDIA WINAR!?

Dont be an idiot, with amd becoming more and more competetive with intel every day they need all the advantages they can get. Now they can finaly compete with intel directly, and amd will keep the high end sector because they value the enthusiest community unlike another company that just released a new chip.

[crainger]

LOL ATI IS GONE NVIDIA WINAR!?

Dont be an idiot, with amd becoming more and more competetive with intel every day they need all the advantages they can get. Now they can finaly compete with intel directly, and amd will keep the high end sector because they value the enthusiest community unlike another company that just released a new chip.

You're right. Intel released a chip that performs great and at an affordable price... They HATE the enthusiast community.

[superbooga]

High-end discrete research helps pave the way for higher performance integrated. That and the fact that there is a very high margin on top end cards even though the market is small.

Makes sense to me. Then again, I'm a business major.

The performance gap between high-end and integrated solutions is so great, I'm not sure if there's that much benefit. You can design a DX10 part without considering the discrete market, and if you focused on it, you'd probably do it better than if you tried to divide your resources.

If ATI doesn't do well next year, you can expect their discrete-part business to be axed. The biggest problem with ATI is there inability to lower costs. This is the semiconductor industry, and products are ICs, not Louis Vuitton purses. Unless your product has absolute performance superiority, you do not have that much leverage over prices. Your costs (and margins) have a huge impact on profits, and also your ability to get your product out in time. And ATI has been sucking it up in these two areas.

Because you don't have that much leverage over selling price, it's easier to increase profits by lowering costs than it is by increasing your selling price. That's why it's important to have product refreshes. One reason is to maintain a competitive advantage. The other reason is lower costs. This is why Nvidia could introduce the 7900 series at a much lower price point than the 7800 series.

I think most people will agree that R580 technologically superior to the G71. However, the R580's die is nearly twice the size, and costs much more to produce. The R580 is not overwhelmingly better, so ATI cannot increase their prices. This results in low margins for a high end product. If you are going to do high-end products, you cannot be like ATI: constantly late and low margins.