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rek075
12-11-06, 02:23 PM
1. Watch the youtube video: http://www.youtube.com/watch?v=uJxIWUKM0hQ&eurl=

2. Visit the blog: http://www.alliwantforxmasisapsp.com/blog/

3. View the domain registration http://www.networksolutions.com/whois/index.jsp (enter: "alliwantforxmasisapsp.com")

4. Visit the the folks who registered the domain: http://www.zipatoni.com/

5. :lol2:

6. Forum discussion if you are interested: http://forums.somethingawful.com/showthread.php?s=&postid=319545186

S.I.N
12-11-06, 02:45 PM
Well it seems to be working because your spreading it.

rek075
12-11-06, 02:48 PM
Well it seems to be working because your spreading it.

The viral part of the marketing is definitely working (since word about this is spreading quick), but the intended effect will probably not happen. The reaction to this has been mostly (if not all) negative, so I doubt it will work for Sony but rather against Sony.

S.I.N
12-11-06, 03:02 PM
So what you are saying is that you were inspired by that video.

Yes thats what I'm saying....No. The point of viral marketing trying to spread word. As bad as that was they still got you to spread the info. Soon the fanatics that hate Sony will come to take a whack at it and keep spreading it so in the end it will have worked. No?

rek075
12-11-06, 03:05 PM
Yes thats what I'm saying....No. The point of viral marketing trying to spread word. As bad as that was they still got you to spread the info. Soon the fanatics that hate Sony will come to take a whack at it and keep spreading it so in the end it will have worked. No?

So bad marketing is still good marketing? If that deters people from buying a PSP (or from Sony in general), how does it work? See my (edited) response above.

evilchris
12-11-06, 03:06 PM
So bad marketing is still good marketing? Right.... see my response above.

Don't argue with retards. :)

NoWayDude
12-11-06, 03:19 PM
There is a saying that goes "Bad publicity it is still good publicity" or in another words, there is not such thing as bad publicity.

S.I.N
12-11-06, 03:27 PM
So bad marketing is still good marketing? If that deters people from buying a PSP (or from Sony in general), how does it work? See my (edited) response above.

It may be a bad ad but your still spreading word about there product. Just look how we are going on about it. And you really think after watching that it will deter people from buying a psp? The damn thing doesn't even look real but after watching it the PSP brand will stick in people heads like that thread. And only a retard like Evilpiss would come away with negative feelings after seeing that.

S.I.N
12-11-06, 03:27 PM
There is a saying that goes "Bad publicity it is still good publicity" or in another words, there is not such thing as bad publicity.

What he said.

rek075
12-11-06, 04:03 PM
It may be a bad ad but your still spreading word about there product. Just look how we are going on about it. And you really think after watching that it will deter people from buying a psp? The damn thing doesn't even look real but after watching it the PSP brand will stick in people heads like that thread. And only a retard like Evilpiss would come away with negative feelings after seeing that.

I have to disagree. Having read people's reactions to this just shows how viral marketing can backfire if not done properly. Not only is the video quite lame, but the fact that they try to put it across as something genuine makes it even worse. The only word being spreading about this is "lame". Yes, the PSP brand will get stuck in my head, but so will all this lame video associated with it and the reminder that Sony is desperate to do this kind of marketing. I think that only a blind fanboy would come away with positive feelings after seeing that.

S.I.N
12-11-06, 04:19 PM
I dont see how anyone can come away with any feelings at all besides time wasted but hey you prove if anything that it worked brilliantly.

rek075
12-11-06, 04:23 PM
I dont see how anyone can come away with any feelings at all besides time wasted but hey you prove if anything that it worked brilliantly.

Definately. PSP sales will increase thanks to this thread. :rolleyes:

S.I.N
12-11-06, 04:33 PM
Definately. PSP sales will increase thanks to this thread. :rolleyes:

Viral Marketing defined.:rolleyes:

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

rek075
12-11-06, 04:36 PM
Viral Marketing defined.:rolleyes:

Wow. I can play this game too.

Barriers to viral marketing:

Sabotage: Especially in the case of Undercover style marketing campaigns, the discovery of the marketing nature of a popular campaign may cause the same social networks to inform people of the commercial intent of the meme, and promote a formal or informal boycott of the company or product in question.

Zelda_fan
12-11-06, 04:39 PM
I think that only a blind fanboy would come away with positive feelings after seeing that.

S.I.N. is defiantly a blind fanboy, so I'd pretty much disregard anything he says.

J-Mag
12-11-06, 05:03 PM
There is a saying that goes "Bad publicity it is still good publicity" or in another words, there is not such thing as bad publicity.

Tell that to Mark Foley.

ENU291
12-11-06, 10:42 PM
All this viral marketing for the PSP will do is build up more distaste for Sony in general. The negative vib toward Sony has grown ten fold in the last year. Someone in management better make some positive changes before it's to late.

rek075
12-13-06, 03:09 PM
LOL. Sony fesses up:

http://www.alliwantforxmasisapsp.com/blog/

The youtube video has been removed, as well as all the fake postings on the blog. It seems that all the negative (http://blogs.guardian.co.uk/games/archives/2006/12/11/new_sony_viral_marketing_ploy_angers_consumers.htm l) response to this marketing campaign was heard by Sony. The funny thing is that they decided to leave all the merchandise and marketing info on the blog, in hopes that it will sell to those who don't know what happened.

The "rap" video is gone (too bad... I enjoyed laughing at it), but there is a video (http://www.youtube.com/watch?v=bwdhg_whoKw) that gives a summary of the situation.

I guess this just shows you that viral marketing can backfire, and yes there is such as thing as bad marketing.

zoomy942
12-13-06, 03:21 PM
All this viral marketing for the PSP will do is build up more distaste for Sony in general. The negative vib toward Sony has grown ten fold in the last year. Someone in management better make some positive changes before it's to late.
the sad part.. sony has so much money, they could falter for quite a while before it matters. so sad, cause itll just keep the fanboys going

rek075
12-16-06, 04:19 PM
I nice parody of Sony's marketing.

http://www.alliwantforxmasisapsp.co.uk/

Riplayne
12-16-06, 04:58 PM
It amazes me how stupid thier marketing people are and some of the decisions this company has made over the past years. Might be a good idea to sell a ****load of thier stock short.

Namrok
12-16-06, 05:20 PM
It amazes me how stupid thier marketing people are and some of the decisions this company has made over the past years. Might be a good idea to sell a ****load of thier stock short.

No kidding. Racist adds for the PSP. Even aside from the "White is Coming" ones, they were all borderline racist. That weird schizophrenic baby doll that cries blood when it sees the PS3. They hired a bunch of people to spray paint PSP adds all over NYC (illegally). I don't know who is in charge of marketing at Sony, but they need to get sh*tcanned and fast.

rek075
12-20-06, 10:57 AM
If you missed the videos after the fake blog was taken down, here is your chance:

http://www.consumerist.com./consumer/clips/we-reupload-heinous-psp-flog-videos-sony-removed-221650.php

Ninjaman09
12-20-06, 12:24 PM
That weird schizophrenic baby doll that cries blood when it sees the PS3.
Yeah what the hell is up with that ad? It's so stupid it's surreal.