View Full Version : No more Irrational Games brand

08-10-07, 02:41 PM

Now known as 2K

08-10-07, 02:45 PM
I guess they were called Irrational for a reason.

08-10-07, 02:52 PM
Funny that this happens right before BioShock release.

08-10-07, 03:02 PM
Its unfortunate though. I understand that 2K wants to establish their name better, but as far as branding goes, Irrational had a very good name for itself. I think 2K would have benefited from keeping it Irrational since it is synonymous with quality.

It could bite them in the butt as well. If other 2K divisions really screw up with bad games, it could damage their entire brand and could affect other divisions if a lot people think all the games come from the same people.