I have bad news (I suspect) for those of you who purchased from GameVE.com--I got mine today and it's the "reference" Gainward. Standard Dustbuster cooler.
At first I wondered if GameVE.com had simply put a sticker on a PNY product or something. But now I'm pretty certain it *is* a Gainward product--it has an internal identifier (uncoverable using the latest version of Sisoft Sandra) which identifies it as a "CardExpert Technology GeForce FX 5800 Ultra [NV30.2]." Gainward's earlier GeForce cards were called "CardExpert."
Still, it's clearly not the product GameVE.com advertised. I'm tempted to ream GameVE.com on www.reseller.com
but keep the card and put a Zalman ZM80C1-HP cooler on it when it comes out.