After looking through the ad for three weeks now, they're switching weeks. Two weeks ago had a 1/2 page ad for the Samsung BD player for $800 and it came with 2 free BD movies.
Last week, it was the HD-A2 and two free HD DVDs.
Today, it's the Sony player for $1000.
What REALLY makes me mad, though, is that they have a smallish list (7 titles) of BD movies that are buy 1, get 1. They haven't done anything like that for HD DVD yet.