surfhurleydude, all the reviews I read said it was much better in terms of noise compared to the Flow-FX coolers.
Here is from one review. The MSI had the Flow-FX.
The sound produced by the Leadtek is definitely lower than the MSI solution and cooling works much better as well. One fan takes the air in while the other blows it out. The average temperatures as measured by nVidia drivers were close to 60 degress on the MSI whereas the Leadtek runs almost ten degress cooler- around 50-53 range.
Compared to the Radeon 9700 Pro cooler though, they are stilll loud. Everyone that has a Leadtek card considers the noise on par with a CD ROM drive speeding up, I personally consider this loud.