I don't trust FutureMark, I don't take their word on anything including the cheating. They're probably just pissed off at Nvidia because they're down $200,000.
Bottom line the bulk of the market doesn't care about 3DMark. It's the pseudo video card experts who sit in front of their PC either posting their pearls of wisdom that they read at another forum pretending they're a programmer. They're the minority, why cater to them? Screw 'em.
Hopefully 3DMark will be gone soon.