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Old 07-20-07, 09:52 PM   #1
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Default HD DVD hardware sales growth ahead of Blu-ray in North America.

With Blu-ray total player sales ahead of HD DVD, the HD DVD camp is eagerly looking for any data they can get to bolster their second place position. Well, as followers of Mark Twain well know, "There are three kinds of lies: lies, damned lies and statistics" and the HD DVD Promotional Group has found that even though their total sales lag behind those of Blu-ray, their rate of growth is in the lead.

"The numbers are clear HD DVD is steadily gaining momentum and market share," said Ken Graffeo, executive vice president of HD strategic marketing for Universal Studios Home Entertainment, and co-president of the HD DVD Promotional Group.

It looks like Blu-ray growth during Q1 of 2007 increased by 27% while HD DVD sales growth led at 37%. This advantage was attributed to the lower price of HD DVD players, with prices starting at $299. Even though this is a good sign for the HD DVD advocates, it still remains to be seen if they will catch up to Sony and Blu-ray. Currently, estimates put Blu-ray players at 1.5 million with HD DVD players at 300,000. Of course, if you take out the PS3 Blu-ray players and the Xbox 360 HD DVD units, the numbers are much closer with Blu-ray at about 105,000 and HD DVD at 150,000. While it is clear that the vast majority of PS3 boxes are never used for any type of DVD viewing, their numbers are hard to ignore.

A number of companies are making the move towards dual players; the smart money is waiting for these units before they make any significant purchase.
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