Well, I still call both of them cheats. But it's Futuremarks program, so they decide what is allowed and what isn't. I can see their point when they say they use different paths for AMD and Intel in PCMark. At least if Futuremark are working with both ATi and nVidia then whatever optimizations go into it can be seen as pretty safe. I'd rather see any "optimizations" in the actual program than just driver hacks (unless they were global optimizations).
Have a feeling when I get home tomorrow this topic will either be deleted, closed, or 25 pages long.