I'd missed this part of the article:
But "cheat" does convey a specific connotation, the Nvidia spokesman said. "Whenever you call someone a 'cheat' it's not one of George Carlin's seven dirty words, but still," he said. The Nvidia spokesman said he also believed that the Finnish executives of FutureMark might not have understood the ramifications of the English-language word "cheat".
Sure, FutureMark didn't understand what they were doing when they used the word 'cheat'
Luckily, a lot of people here do
understand the ramifications of using the word cheat, and are still happy to confirm that nVidia cheated.