GTX 280 for $40
Stepup is my number one reason, otherwise I wouldn't be getting a 280. Alot of people have been saying that we could be waiting in the queue for days, but I've already sent payment and will be shipping my card out tomorrow. So far stepup has been fast
and smooth, just like the 280
Also they're offering a free HDMI adapter, don't know whether other brands offered it, but it's a nice touch. From the looks of their forums, they can be accommodating, as some users went over on their 90 day window and EVGA rolled them back so they could stepup. Having jAkUp on the forum propably helps just a little too.