Originally Posted by particleman
But nVidia was probably hesitant to launch at these prices because of how expensive the 280/260 are to produce.
That, and/or trying to extract maximum profit out of the early adopters. But the 4870 quickly caused that plan to backfire, forcing NV to drop the price faster and by far more than they wanted.
Good for ATI for releasing a monster product. Good for NVIDIA for making right by the early adopters. And good for consumers for the competition.