Originally Posted by nekrosoft13
What is this? just saw it on EVGA site under register new product.
01G-P3-1280-AR is EVGA GTX 280 (on OC) what is the new BR product?
Interesting. I found this page
which seems to indicate it's the same card, and just for fun I looked at all of EVGA's lineup and they've never (from what I can see) used the BR for a graphics card before. They're almost all AR with the odd TR.
Edit - as post #2 said, probably a type-o. Part of me wants a refresh too, but part doesn't since I already have my 260s and I'd rather not get rid of them so soon.