here is what one site is posting as a RUMOR of the RETAIL pricing:
# Windows 7 Home Premium: $259
# Windows 7 Professional: $299
# Windows 7 Ultimate: $319
And an interesting note regarding Ultimate ...
Ultimate pricing is also present, and while Microsoft says it will not be selling that edition via retail, the company did say that it will sell and give away the edition during certain promotional periods.
I read somewhere that Ultimate would be distributed in every retail pack, but special steps to install/activate??