Re: EVGA - Step-up is a marketing scam
I've also used the Step-Up program in the past and really liked it. It's a better experience if you have a back-up card to use while you wait, but hey, getting the amount of what you paid for the original card towards a new one beats all! Like saturnotaku said, good luck selling it on eBay and getting a decent price for it.
Patience Is A Virtue.