Re: EVGA - Step-up is a marketing scam
I've also used the Step-Up program in the past and really liked it. It's a better experience if you have a back-up card to use while you wait, but hey, getting the amount of what you paid for the original card towards a new one beats all! Like saturnotaku said, good luck selling it on eBay and getting a decent price for it.
Patience Is A Virtue.
AMD FX-8320 Vishera 8-Core 3.5GHz (4.0GHz Turbo)
G.SKILL Ripjaws X Series 16GB (4x4GB)
EVGA SuperClocked GeForce GTX 760 2GB w/ EVGA ACX Cooler
MSI GTX 460 (Dedicated PhysX)