Matrox pretty much "exited" when Parhelia results started becoming available--whether they liked it or not. (Which sucked, really, as I thought the card was cool and would have liked to see another player at the high end.) I'm not sure afterwards if anyone expected them to make a stab again afterwards.
I'm just hoping I'm not "Parhelizing" all over again thinking about XGI's upcoming chip suite, and DeltaChrome to follow. I'm a big fan of excitement and competition, so I'm hoping these cards are up to snuff! They're certainly releasing them the right way (many products covering many price and performance levels so as to not bet the farm on one tier), and on performance we'll just have to judge when they materialize.
...and if PowerVR shows up soon with Series 5? Manoman, SOME fun!