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Old 11-18-09, 02:51 AM   #82
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Default Re: Official BLU-RAY sales thread.

Warner Launches DVD2BLU Program.

Warner Home Video has announced that they have launched a new program which allows owners trade in their Warner DVD titles for Blu-ray upgrades for as little as $7.95. To take advantage of the program, owners will be required to identify which titles they want to upgrade through the DVD2Blu site, and then mail-in their DVD discs to show proof of ownership. In 4-5 weeks they will receive Blu-ray copies of those same titles.

Dorinda Marticorena, Senior Vice President, Worldwide Marketing and High Definition, Warner Home Video, commented, "DVD2Blu is a great way for consumers to start or expand their Blu-ray Disc collection. We're launching the program with a wide range of titles that will appeal to a broad audience. In the coming months, we're looking to expand the program and make additional titles available."

The program works similar to Warner's previous Red2Blu program which allowed HD DVD owners to trade in their discs for Blu-ray versions. Upgrade prices range from $7.95 to $9.95, depending on the titles selected, and will include free shipping with any order over $25 (a prepaid label is provided to mail in your DVDs to Warner). Currently, there are over 50 titles eligible for this upgrade program, with more being added in the weeks to come.

US only, unfortunately.
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