And with each click he can tell his owners (ATi) that he served them well.
I don't have Fermi card yet, but Charlie's article doesn't make me feel bad about the prospect even if every word is true.
5% faster overall than a HD5870: 5870s are very fast cards, 5% faster wouldn't suck. It would be approximately the speed of a GTX295, which would be in line with pretty much every other next gen launch I can remember. (little faster in some games, little slower in others than last gen SLi)
Double the DX11 performance of a 5870: that speaks for itself, just amazing. If single chip NV offers double chip ATi DX11, imagine what double chip NV will offer? ZOMG
Hotter: Yawn. I'm a freaking enthusiast. I don't try to stuff my expensive parts into an old Compaq desktop case with one fan.
Power: Again yawn. For the same reasons I have good cases, I have good power supplies. I advise all people who want to run high end graphics and CPUs to do the same.
Cost/losing money: As much as I like my buddies at NVIDIA, I won't lose sleep if they lose money selling consumer GTX480s at first. My guess is a. they'll figure a way to make money anyway, perhaps with those excellent Quadros that totally own the professional market b. they'll make more money with each revision c. the closer they are to ATi pricing, the more cards they'll sell as they are the market leader with the name recognition in the masses anyway.
The more things change, the more they stay the same. I bet if someone was REALLY bored they could go through my old posts find me "predicting" that when Fermi launches, ATi guys will be back to saying "NVIDIA cards cost too much to make! NVIDIA cards are too hot!"
Guess I can see the future, just like Charlie.