Originally Posted by Rollo
It's a pretty common practice in the graphics industry Ninja Prime. I know second tier companies like ATi sometimes opt to do "paper launches", but NVDIA hasn't done this for a long time.
They saw how angry the customers got with ATi's X800XT Phantom Edition, and decided to keep availability of parts and information simultaneous since then.
I like how you trash ATI for tactics NV invented. At least they had the courtesy to release benchmarks on the 5870 2-3 weeks before it came out, I guess NV isn't that confident though.