Yeah, it seems the time to buy was about a month ago. They were £110 in the UK at one point, now they're back to £150+. They'll come down again soon enough.
billmaudio, just get the cheapest one. The stock cooler fan is best IMO as it blows the warm air out of the case and cools pretty well anyways. Unless you wanna get the EVGA so you can do the upgrade thing. But the MSI cooler would heat up your case very quickly unless you have really good air flow. When I'm gaming a can turn the heating off in my room