Re: GTX 480 fan is NOT LOUD! What's up with these reviewers?
This entirely depends upon what you are used to in regards to the graphics card that was replaced and what speed the fan is running.
Having had a GTX 260, my new GTX 470 is about the same until I reach 70% fan speed.
At 100% it's ridiculously loud, I laughed out loud at how noisy that was.
Luckily I can run under full load at 75% fan speed and get good temps.