Re: GTX 480 fan is NOT LOUD! What's up with these reviewers?
They all tested them outside the case and everyone reporting something else has them inside. Cards are cooler, less noisy, with new bios and they have vsync on. There was always a slight difference between reviews and reality, but this cooler design is something completely new and as it turns out, it's way more efficient inside a proper case.
There's also a difference between a high pitch noise some cards produce and a hum, that these cards produce. Even though the dB levels may be the same, people react to differently.
Not everybody wants to see it apparently, but that's the truth.