it is plugged in to main onboard sata controller? or some third party jmicron, silicon image, marvell etc...
did you plug it into the red?
Red is not native sata controller, but a Marvell sata3 controller, that would explain why it won't let you run that Intel Optimizer
Marvell sata3 controllers just like the nec usb 3.0 are not the ideal controls I won't update my board untill proper native support is implemented into the chipset.
so far only AMD added native support for SATA3 in their chipsets, Intel is being lazy.