Re: ASUS GTX 480 beats ASUS HD 5870 Matrix 2GB GDDR5 @ 950/1250 !!!
$292 and $440 sounds more reasonable for a top end card. I remember paying like $405 shipped for my GFFX 5950U back in the day.
Only the dual-gpu cards, or cards that come with water blocks, should be priced at or above $500 imo.