Well, I guess that would depend on whether the outcome is as they predict or whether it is just PR spin, we'll find out in a month or two anyway. And anybody who is in the market to buy a top class performing gfx card should care, why spend your readies on anything but the best? And you'll only find out what is the best when you can subjectively compare products. And since the current top product appears to have a 50-50 success\fail rate amongst users it would be wise to wait.
Folding for Beyond3D
"A lie gets halfway around the world before the truth has a chance to get its pants on."
Sir Winston Churchill
"Halflife2 got halfway around the world before Gabe had a chance to get his pants on."