Idle temps look fine, just like my card's. I don't have a very demanding game installed to see how high the temps will go. Crysis is still king for card heating, along with Metro 2033.
I have also tried custom fan profile in MSI AB, and with fans @ around 50-54% (controlled by AB) the card stays in the 50-52 C while in Fallout NV - but then again that game doesn't put too much load on the GPU.
Coming weekend will "play" some more with other apps.