I honestly think both the 6990 and the 590 will be at there best when watercooled. This is when they will both show there true potential. The 6990 is a great card that runs a little hot. The same goes for the GTX480, it also was a great card that runs hot. I hope now we can all drop the this card is a fail because it runs hot attitude. Facts are both companies are pushing the envelope in the name of being the best. With all the die shrink issues that have been around for a year or so. What did you all honestly expect.