Originally Posted by Q
Madpistol is absolutely right. Think about all of the "innovation" that both ATI/AMD and NVIDIA have produced over the last 10 years that never took off. Some of the stuff looked AWESOME in the games that supported it, but if it is not an industry standard it will never take off in the GPU market.
At the end of the day it doesn't matter how much innovation both ATI or Nvidia put into there products. Until Consoles support it they will never take off. For example, imo if the PS3 and or Xbox supported PhysX, I bet game developers would support it. Of this I am sure. Game developers are more interested in consoles because that is where the money is. It is just a sad fact of life.
The only industry standard is the console one i'm afraid.