Originally Posted by Muppet
At the end of the day it doesn't matter how much innovation both ATI or Nvidia put into there products. Until Consoles support it they will never take off. For example, imo if the PS3 and or Xbox supported PhysX, I bet game developers would support it. Of this I am sure. Game developers are more interested in consoles because that is where the money is. It is just a sad fact of life.
The only industry standard is the console one i'm afraid.
Physx is supported on both the PS3 and Xbox360. They don't use their GPU for processing though so the capabilities are lessened to some extent.